Ultimate Advertising Agency

For a successful advertising campaign we need to find the best suitable form of advertisement that will have the best return on investment and one that will reach your target market

Advertising Planning Process

Advertising campaigns need to be carefully planned and strategically put into action. One thing to keep in mind when creating an ad is that timing is key and placing the ad on the correct platforms, in order to reach the best possible exposure for your brand

Advertising Strategy

Research

Firstly, we research your target market in order to create the best advertising strategy for your brand and then finding the correct platform to place the add to ensure best possible ROI

Development

After researching what ad will have the best Return On Investment for your brand, we develop an ad that will attract your target market and expose your brand to its fullest potential.

Design

We are all about designing adverts that attracts attention, getting people to discuss the ad and sharing it with their friends and family. Leaving a memorable mark on all who sees the ad and giving our clients an ad that will create association to their target market with their brand.

Placing

On behalf of our clients, ACME will ensure that they receive the best possible deals on all online and offline marketing platforms to get the best Return On Investment for their Advertising budget.

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Discovery

First step is to research the advertising place, target market, competition, location and more in order to make sure that our advertising plan for your brand is based on metrics and reality, rather than following our gut instincts.
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Strategy

Creating a strategy is where we define goals and objectives for your brand. We determine the appropriate advertising channels, develop your messaging style and plan ahead in order to know the correct timing to market your business.
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Implementation

Stage where we make sure we have all of the pieces in place to market your brand and then put your targeted, cost-effective advertising campaigns into action.
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Measurement

The measurement phase of the advertising process is where we review the results of the campaign in order to refine your strategies before moving forward.

Advertising Agencies Focus


Advertising Segmentation

To increase the success rate of an advertising campaign one must divide potential users into distinct groups. Market research is essential when gaining knowledge about your target market. Once you have an idea of your specific target market, you should do further research about the different segmentation they fall under.


Targeting your audience

Methods of marketing communications
Advertising is just one aspect of the marketing communication channel, which can be divided into the following groups: Advertising approaches: Magazines / newspapers, TV/Radio, Discounts, Competitions, Loyalty programs, Public relations, Exhibitions & Trade shows, Direct Marketing, Email Marketing, Digital marketing, Company websites, Social media Marketing
Deciding which media platforms to use
Traditional media platforms are busy fading and competitive businesses are rising. Using only one method of advertising for your business is becoming absolute. With the biggest variety of methods to advertise, it is essential to use innovative ways to engage with your clients using multiple methods to do so. Using multiple methods will lead to greater results and higher ROI. It is important to choose platforms that relate to your target market.
Integrated advertising communication channels
An integrated approach can drastically increase the effectiveness of any advertising campaign and will help manifest your brand image. Once you have chosen which media channels to use, the next step is to ensure an integrated approach is taken. It’s important that all ads across all media platforms work together towards a common objective. This is done by using similar messaging techniques. Your advertising message must be clear and easy to understand whilst still grabbing your customers attention. Your message must have valuable information and catch your target market attention.
Advertising & purchasing process
Once you have made customers aware of your brand, you have to guide the customer through the purchasing process. This is done by identifying the key stages in their journey and ensuring communication is personalized and relevant when engaging with them.

Advertising message

Once you have established the positioning for your brand, it’s time to create the message in order to influence your target market. Advertising goals should be directly linked to your advertising strategy, and generally fall under the following categories:

Inform – raising awareness of your business & products, developing a competitive advantage
Persuade – gaining immediate response from your target audience

Remind – to up hold interest and enthusiasm for a product or service

Positioning

Positioning is the process of creating an image for your brand. In order to successfully position your business you need to up hold your business ethics and continuously provide reason why your business is unique and greater than competitors.

Designing

Collecting Information

Defining Structure

Creating Multiple Designs

Compare Designs

Select Best Design

Tactical

Tactical advertising

Segmentation

Targeting

Positioning

Developing the Message

Metrics

Awareness

Engagement

Traffic Driven

Campaign-Focused Metric

Monitor And Reports




ACME ADVERTISING SERVICES


Advertising

We use multiple advertising techniques to generate brand awareness and create a trademark through advertising campaigns and promotional strategies.

A successful advertising campaign will spread the word about your brand and attract your target market which will help your brand grow

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Branding

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. Branding is a crucial aspect of a company because it is the visual voice of the company, when people see your brand and recognise it they already trust your brand and will be more likely to use your services/products

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Bulk SMS Marketing

SMS Marketing is a cost-effective way to reach a wide range of audience or specific target market for re-marketing purposes.

SMS Marketing is also an efficient way to promote your services/products on specials or new arrivals to your target market that has already shown interest in your brand.

Call us today to set up your SMS Marketing campaigns or the system to capture consumers contact details in a efficient way

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Digital Marketing

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. A Good digital marketing strategy can grow your brand recognition and boost your profit margins. Digital Marketing provides numerous ways to reach your desired target market. ACME is a leading digital marketing agency focused on building brands and providing digital marketing services with the best possible ROI.

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Email Marketing

Never lose a customer by using our re-marketing techniques and keep everyone updated with your specials.

Bulk email marketing is the most cost-effective way to re-market your brand to people that have already showed interest and keeping them in the loop with all the new specials and developments

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Google Ads Management

Google ads is an efficient way to reach your target market with an outstanding ROI. ACME marketing set up google ad campaigns with a unique strategy focused on getting our customers as much leads as possible within their budget. We also send a detailed list of the people that clicked on your ads during the week, making it possible for our customers to re-market and making sure that their competition is not clicking them out of business.

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Public Relations

ACME Marketing Public relations strategies are designed to help build trust and credibility with your target market who is important to your organization.

We help raise awareness about your organization as well as give your brand a chance to define, control and distribute its message to those both inside and outside your company

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Social Media

Interacting with consumers on social media is an important marketing strategy for all businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. Get your customers and clients talking about your brand by using us to manage your social media accounts on all the relevant platforms

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Website Design

We are all about SEO. It is a great way to reach your target market through being 1st on the results of search engines for your brand specific keywords and design responsive websites that is optimised to rank on all search engines to make sure your target market sees your brand when interested in what you have to offer. all our websites are designed to be appealing on various platforms with unique features that make your brand stand out

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