Ultimate Advertising Agency

For a successful advertising campaign we need to find the best suitable form of advertisement that will have the best return on investment and one that will reach your target market

Advertising Planning Process

Advertising campaigns need to be carefully planned and strategically put into action. One thing to keep in mind when creating an ad is that timing is key and placing the ad on the correct platforms, in order to reach the best possible exposure for your brand

Advertising Strategy

Research

Firstly, we research your target market in order to create the best advertising strategy for your brand and then finding the correct platform to place the add to ensure best possible ROI

Development

After researching what ad will have the best Return On Investment for your brand, we develop an ad that will attract your target market and expose your brand to its fullest potential.

Design

We are all about designing adverts that attracts attention, getting people to discuss the ad and sharing it with their friends and family. Leaving a memorable mark on all who sees the ad and giving our clients an ad that will create association to their target market with their brand.

Placing

On behalf of our clients, ACME will ensure that they receive the best possible deals on all online and offline marketing platforms to get the best Return On Investment for their Advertising budget.

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Discovery

First step is to research the advertising place, target market, competition, location and more in order to make sure that our advertising plan for your brand is based on metrics and reality, rather than following our gut instincts.
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Strategy

Creating a strategy is where we define goals and objectives for your brand. We determine the appropriate advertising channels, develop your messaging style and plan ahead in order to know the correct timing to market your business.
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Implementation

Stage where we make sure we have all of the pieces in place to market your brand and then put your targeted, cost-effective advertising campaigns into action.
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Measurement

The measurement phase of the advertising process is where we review the results of the campaign in order to refine your strategies before moving forward.

Advertising Agencies Focus

Advertising Segmentation

To increase the success rate of an advertising message one must divide potential users into distinct groups. Market research is essential when gaining knowledge about your customer. Once you have an idea of the type of customer, you should do further research about the different segmentations they fall under.

Key questions to ask are:

What are their media consumption habits? What do they consider a priority?

How much extra money do they have to spend? What are their purchasing habits? do they have children?

How often do they travel? How much money do they give to charities or organizations? How can you benefit them?

This information can be obtained in a various ways.

Generally used market research methods include:

Sales analysis and buying patterns

Questionnaires

Desk research

Website statistics

social media

Focus groups

Face-to-face interviews

Once you have gained enough knowledge about your consumer, then you can start designing an advert that suits your specific target market.

Targeting your audience

Targeting is the process of engaging your target market in the correct segments and ensuring the best results in response rates. The type of targeting method that you choose to reach your customers must refer to your marketing plan goals.

Methods of marketing communications

Advertising is just one aspect of the marketing communication channel, which can be divided into the following groups:

Advertising approaches:

Magazines / newspapers, TV/Radio, Discounts, Competitions, Loyalty programs, Public relations, Exhibitions & Trade shows, Direct Marketing, Email Marketing, Digital marketing, Company websites, Social media Marketing

Deciding which media platforms to use

Traditional media platforms are busy fading and competitive businesses are rising. Using only one method of advertising for your business is becoming absolute. With the biggest variety of methods to advertise, it is essential to use innovative ways to engage with your clients using multiple methods to do so. Using multiple methods will lead to greater results and higher ROI. It is important to choose platforms that relate to your target market.

Advertising & purchasing process

Once you have made customers aware of your brand, you have to guide the customer through the purchasing process. This is done by identifying the key stages in their journey and ensuring communication is personalized and relevant when engaging with them.

Integrated Advertising communication channels

An integrated approach can drastically increase the effectiveness of any advertising campaign and will help manifest your brand image. Once you have chosen which media channels to use, the next step is to ensure an integrated approach is taken. It’s important that all ads across all media platforms work together towards a common objective. This is done by using similar messaging techniques. Your advertising message must be clear and easy to understand whilst still grabbing your customers attention. Your message must have valuable information and catch your target market attention.

Advertising message

Once you have established the positioning for your brand, it’s time to create the message in order to influence your target market. Advertising goals should be directly linked to your advertising strategy, and generally fall under the following categories:

Inform – raising awareness of your business & products, developing a competitive advantage
Persuade – gaining immediate response from your target audience

Remind – to up hold interest and enthusiasm for a product or service

Positioning

Positioning is the process of creating an image for your brand. In order to successfully position your business you need to up hold your business ethics and continuously provide reason why your business is unique and greater than competitors.

Design Advert

Collecting Information

Defining Structure

Creating Multiple Designs

Compare Designs

Select Best Design

Tactical Advertising

Tactical advertising

Segmentation

Targeting

Positioning

Developing the Message

Advertising Metrics

Awareness

Engagement

Traffic Driven

Campaign-Focused Metric

Monitor And Reports


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ACME ADVERTISING SERVICES


Advertising

A successful advertising campaign will spread the word about your Brand and attract customers which will help your brand grow

Read More About Advertising


Branding

Branding is crucial aspect of a company because it is the visual voice of the company

Read More Branding


Bulk SMS Advertising

SMS Advertising is a cost-effective way to reach a wide audience or specific target market to remarket your brand or product and informing the public of specials

Read More About Bulk SMS Marketing


Digital Advertising

Digital advertising provides numerous ways to reach your desired target market, making use of internet tools to send marketing messages to consumers

Read More About Digital Advertising


Email Advertising

Bulk email advertising is the most cost-effective way to re-market your brand to people that already showed interest and keeping them in the loop with all the new specials and developments

Read More About Email Advertising


Events

Events can be a great way to advertise your brand by raising public awareness, getting the word out and showing appreciation to your existing clients

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Public Relations

A well-written press release is still one of the best ways to gain customers trust and at the same time create brand awareness

Read More About Public Relations


Social Media

Get your customers and clients talking about your brand by using us to manage your social media accounts on all the relevant platforms

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Website Development

We design responsive websites that is optimised to rank on all search engines to make sure your target market sees your brand when interested in what you have to offer

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