Ultimate Advertising Agency
For a successful advertising campaign we need to find the best suitable form of advertisement that will have the best return on investment and one that will reach your target market
Advertising Planning Process
Advertising campaigns need to be carefully planned and strategically put into action. One thing to keep in mind when creating an ad is that timing is key and placing the ad on the correct platforms, in order to reach the best possible exposure for your brand
Firstly, we research your target market in order to create the best advertising strategy for your brand and then finding the correct platform to place the add to ensure best possible ROI
After researching what ad will have the best Return On Investment for your brand, we develop an ad that will attract your target market and expose your brand to its fullest potential.
We are all about designing adverts that attracts attention, getting people to discuss the ad and sharing it with their friends and family. Leaving a memorable mark on all who sees the ad and giving our clients an ad that will create association to their target market with their brand.
On behalf of our clients, ACME will ensure that they receive the best possible deals on all online and offline marketing platforms to get the best Return On Investment for their Advertising budget.
Advertising Agencies Focus
To increase the success rate of an advertising message one must divide potential users into distinct groups. Market research is essential when gaining knowledge about your customer. Once you have an idea of the type of customer, you should do further research about the different segmentations they fall under.
Key questions to ask are:
What are their media consumption habits? What do they consider a priority?
How much extra money do they have to spend? What are their purchasing habits? do they have children?
How often do they travel? How much money do they give to charities or organizations? How can you benefit them?
This information can be obtained in a various ways.
Generally used market research methods include:
Sales analysis and buying patterns
Face-to-face interviewsOnce you have gained enough knowledge about your consumer, then you can start designing an advert that suits your specific target market.
Targeting your audience
Targeting is the process of engaging your target market in the correct segments and ensuring the best results in response rates. The type of targeting method that you choose to reach your customers must refer to your marketing plan goals.
Methods of marketing communicationsAdvertising is just one aspect of the marketing communication channel, which can be divided into the following groups:
Advertising approaches:Magazines / newspapers, TV/Radio, Discounts, Competitions, Loyalty programs, Public relations, Exhibitions & Trade shows, Direct Marketing, Email Marketing, Digital marketing, Company websites, Social media Marketing
Deciding which media platforms to use
Traditional media platforms are busy fading and competitive businesses are rising. Using only one method of advertising for your business is becoming absolute. With the biggest variety of methods to advertise, it is essential to use innovative ways to engage with your clients using multiple methods to do so. Using multiple methods will lead to greater results and higher ROI. It is important to choose platforms that relate to your target market.
Advertising & purchasing process
Once you have made customers aware of your brand, you have to guide the customer through the purchasing process. This is done by identifying the key stages in their journey and ensuring communication is personalized and relevant when engaging with them.
Integrated Advertising communication channelsAn integrated approach can drastically increase the effectiveness of any advertising campaign and will help manifest your brand image. Once you have chosen which media channels to use, the next step is to ensure an integrated approach is taken. It’s important that all ads across all media platforms work together towards a common objective. This is done by using similar messaging techniques. Your advertising message must be clear and easy to understand whilst still grabbing your customers attention. Your message must have valuable information and catch your target market attention.
Once you have established the positioning for your brand, it’s time to create the message in order to influence your target market. Advertising goals should be directly linked to your advertising strategy, and generally fall under the following categories:Inform – raising awareness of your business & products, developing a competitive advantage
Persuade – gaining immediate response from your target audience
Remind – to up hold interest and enthusiasm for a product or service