Business to business Marketing
Developing a strong brand & strategy while making use of methods such as digital marketing and content marketing. B2B can result in a high ROI and long term business development.
What is B2B Marketing
Business to Business(B2B) marketing is the sale of one businesses products or services to another business. B2B marketing tactics rely on the same basic principles as consumer marketing, but are executed in a different way. While customers choose products based not only for the best value for money but on popularity, status, and other emotional decisions, B2B customers make decisions on price and profitability. They do not make decisions based on their emotions. The B2B market is the broadest of all the markets, and surpasses the consumer market in rand value.
How is B2B marketing developed and executed
While customer marketing can be advertised directly to their target market through advertising one mass produced product on television commercials, radio commercials, print media and the internet. B2B marketing cannot. Instead, it needs to brand itself over a broad spectrum, through email marketing,building ones corporate image and through technical specifications to a very small and specific target group. a B2B marketing plan must be focused entirely in delivery and broad in application.
B2B marketing has recently started using social media to reach their target groups. This has opened new doors for B2B marketing. for instance it has created two way conversations between businesses. Businesses are more likely to purchase from one another when they can track the businesses social media footprint.
B2B Success:The success to B2B marketing is to create a company image that is enforced in the industry and that's perceived as an essential part to other companies success, making your product/service seem like they cant do without it.
Easy steps to help you get your business noticed:
Demonstrating at popular industry trade shows
Sending out email and newsletters
Maintaining an active presence while still being interactive on social media platforms
Attending networking events and building relationships with other businesses
At its core, B2B marketing involves building valuable relationships to guarantee lasting customers -- an important goal for any company, whether a mega retail corporation or a smaller family-owned one. (See also B2C Marketing)
Business to business models
There are 2 distinct models, vertical and horizontal.
Vertical B2B model
Vertical B2B is usually oriented towards manufacturing companies or general businesses. It can be divided into two directions; Upstream and downstream, Producers or commercial retailers can have a supply relationship with upstream suppliers, including manufacturers which is a form of a sales relationship.A vertical B2B webpage can be similar to the enterprise's online store. Through the webpage, the business can promote their products intensively, more efficiently as well as comprehensively which enhances transactions. As they help their customers understand their products better. Or, the webpage can be designed for businesses, where the seller advertises their products to promote and expand transactions in an clever and convenient way.