B2C Marketing

Business to Customer Marketing

Business to customer marketing (B2C) is defined as the marketing tactics and practices used to promote products and services to customers.

Difference Between B2B and B2C Marketing

Business to Consumer (B2C) Marketing is when a business provides goods and / or services to customers. Business to Business(B2B) marketing is the business which sells goods and / or provides services to other businesses.

B2C marketing strategies are consumer orientated. You need to emphasize more on the pros and special features of the products and / or services you are dealing with. where as B2B marketing strategies, their main focus lies on building profit. Both strategies are designed to promote profitability.

The B2C marketing strategies are focused on emotional decisions based on the customers needs, as you deal with various people having different expectations and priorities when it comes to purchasing the products/services. In B2B marketing, decisions are based on pure knowledge and logic rather than emotion. There is very less, to no emotion involved at all between both parties . They are businesses looking for their organizational benefits.

In B2C marketing, the customers are mostly household consumers, which means that there is a large target market. Also, the sales process is very small due to the fact that we are dealing directly with the end consumer. In B2B marketing, we are working with businesses, which means that the target market is comparatively smaller when compared to B2C.

Another difference is that in B2C marketing, the customers depend upon the seller to gain knowledge about the product and services. The buyers would choose you based on the the uniqueness of the product that you offer. In B2B marketing, you are promoting your products and services to businesses that are well educated of the features and other essential parts about the products/services you offer. The buyers would choose you based on the profitability of the products/services rather than the uniqueness.

Therefore, the difference between B2C and B2B marketing comes down to the end user. With B2C marketing, you only have to convince one person to buy your product or service. For B2B marketing you have to convince an entire business.

B2C : SEO and Social Media Marketing Value

As customers search for product names or look for content related to their intended purchases, a web page with powerful search results and social presence will be visited more frequently. B2C marketers must understand the importance of well designed keyword strategies, and keep in mind that most customers search for four-word phrases.

B2C Examples

Connect With future customers on a Human Level

If you’re focused on building relationships with your customers, you must treat them like human beings, not like potential ATMs who will dispense cash for your products. Whether you’re writing blog articles or posting on social media, create content that’s original to your image and brand. Communicate with people on a human level, whether you’re sharing your own story or helping them understand their frustrations. The idea here is to present yourself and your business as a solution to whatever problem your customers personally experience.

Contests

Everyone loves being a part of contests. The idea of winning something for free is too easy to pass up, especially if an entry doesn't require a lot of effort or time.

You can host a contest on your blog, social media, or anywhere else that seems appropriate. Many businesses use webinars to hold contests. This way, you boost attendance for your webpage and gain exposure for your brand through the contest at the same time.

Give a Free Offer With Every Purchase

Better known as a gift with purchase, a free offer with every purchase adds even more value to the product you sell. It lets customers know that they’re getting more value for money. Both parties win, you get the money from the purchase and the customer gets something extra in return. This is a great marketing strategy to boost sales.

Prioritize Searcher Intent for SEO

Many businesses fail to consider searcher intent when they optimize their content for SEO. We assume that all search engines searches are the same. They’re not. Searcher intent refers to the reason behind a search. For example, if you want something to eat, you might search for “restaurants near me.” If you’re interested in cooking, you might search for “ recipes for beginners.” The type of search indicates its intentions. Some cusotmers are just gathering information, others are comparing their options. Ideally, you will design content for all customers. Therefore, they know you have all the answers.

Retargeting Programs

Retargeting is all about reconnecting with consumers who have connected with your business in the past. As a type of paid advertising, retargeting can be expensive. However, if you use it correctly, the ROI can make the expense worth while. When a customer makes contact with your business, a sequence gets triggered. The following time the customer visits Facebook, for example, he or she will see an ad for your business. That customer might not immediately click on the ad, however, seeing the ad reinforces your brand and reminds the customer ofyour company .

Create Membership Programs

Membership programs encourages customers to interact with your business so they climb up the membership ladder. Also known as a loyalty program, a membership program combines competitiveness and rewards. As consumers move up the membership ladder, they gain access to more rewards, which enhances their relationship with your business.

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