Ultimate Digital Marketing Agency

Digital Marketing Strategy

Build your buyer identity

The greatest digital marketing strategies are built upon detailed buyer identities. Buyer identities represent your ideal consumers and can be developed by researching, surveying, and interviewing your business’s target market. To get a full picture of your identity, your research pool should include a diverse group of customers, prospects, and people outside your contacts database who align with your target group.

Information that you should gather for your identity varies on whether you’re B2B or B2C and the cost of your product/service.
Other Digital Marketing factors include:





Job Title



Hobbies and Interests


Identify your objectives & the digital marketing objects you’ll need.

Your marketing objective should always be tied back to the fundamental goals of the business.

Whatever your objective, you need to know how to measure it, and more important, physically be able to measure it. How you measure the effectiveness of your digital strategy will be different for each firm and dependent on your objectives,but it’s vital to be able to measure it, as it’s these metrics which will help you adjust your strategy in the future.

Evaluate your existing digital marketing channels and business assets.

The owned, earned, and paid media framework helps to categorize the digital assets, or channels that you’re already applying to your business.

Owned Media

This refers to the digital assets that your brand or business already owns, this includes your website, social media platforms, blogs and imagery. Your business has complete control over these assets.

Earned Media

This is the exposure your business has earned through word of mouth from existing clients as well as content that you've shared on websites and social media pages. Earned media is the acknowledgement you receive as a result from good reviews and or press mentions as well as shared content from other people.

Digital Marketing Process

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First step is to research the digital marketing place, target market, competition, location and more in order to make sure that our digital marketing plan for your brand is based on metrics and reality, rather than following our gut instincts.
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Creating a strategy is where we define goals and objectives for your brand. We determine the appropriate digital marketing channels, develop your messaging style and plan ahead in order to know the correct timing to market your business.
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Stage where we make sure we have all of the pieces in place to market your brand and then put your targeted, cost-effective digital marketing campaigns into action.
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The measurement phase of the digital marketing process is where we review the results of the campaign in order to refine your strategies before moving forward.

Digital Marketing Strategy


Almost all South Africans are searching products and services online on a daily basis. Ultimately our goal is to insure our clients are at the tip of consumers finger tips by adding them to all digital platforms to reach their target market in their homes, businesses and by engraving your cyber footprint on all digital platforms.


Acme Marketing insures that when consumers are searching for products and services online, our clients brand will show on top of search engines by optimizing their website and increasing the website rankings using various techniques such as white hat and black hat search engine optimization. This will not only improve your rankings but will also increase your lead generation.


Social media is a big part of our daily lives, with the average person spending as much as two hours on their social media platforms.

ACME marketing helps your brand with multiple tools, where you can select your target market by age, location and interests, in order to reach your desired target market and giving you an affordable solution.


Website Development


SMS & Email Marketing

Google and Social Advertising

Online Reputation Management


Take the first step with us and let us manage your cyber footprint.

Design Advert

Collecting Information

Defining Structure

Creating Multiple Designs

Compare Designs

Select Best Design

Tactical Advertising

Tactical advertising




Developing the Message

Advertising Metrics



Traffic Driven

Campaign-Focused Metric

Monitor And Reports



We use multiple advertising techniques to generate brand awareness and create a trademark through advertising campaigns and promotional strategies.

A successful advertising campaign will spread the word about your brand and attract your target market which will help your brand grow

Read More About Advertising


Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. Branding is a crucial aspect of a company because it is the visual voice of the company, when people see your brand and recognise it they already trust your brand and will be more likely to use your services/products

Read More Branding

Bulk SMS Marketing

SMS Marketing is a cost-effective way to reach a wide range of audience or specific target market for re-marketing purposes.

SMS Marketing is also an efficient way to promote your services/products on specials or new arrivals to your target market that has already shown interest in your brand.

Call us today to set up your SMS Marketing campaigns or the system to capture consumers contact details in a efficient way

Read More About Bulk SMS Marketing

Digital Marketing

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. A Good digital marketing strategy can grow your brand recognition and boost your profit margins. Digital Marketing provides numerous ways to reach your desired target market. ACME is a leading digital marketing agency focused on building brands and providing digital marketing services with the best possible ROI.

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Email Marketing

Never lose a customer by using our re-marketing techniques and keep everyone updated with your specials.

Bulk email marketing is the most cost-effective way to re-market your brand to people that have already showed interest and keeping them in the loop with all the new specials and developments

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Google Ads Management

Google ads is an efficient way to reach your target market with an outstanding ROI. ACME marketing set up google ad campaigns with a unique strategy focused on getting our customers as much leads as possible within their budget. We also send a detailed list of the people that clicked on your ads during the week, making it possible for our customers to re-market and making sure that their competition is not clicking them out of business.

Read More About Google Adwords Management

Public Relations

ACME Marketing Public relations strategies are designed to help build trust and credibility with your target market who is important to your organization.

We help raise awareness about your organization as well as give your brand a chance to define, control and distribute its message to those both inside and outside your company

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Social Media

Interacting with consumers on social media is an important marketing strategy for all businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. Get your customers and clients talking about your brand by using us to manage your social media accounts on all the relevant platforms

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Website Design

We are all about SEO. It is a great way to reach your target market through being 1st on the results of search engines for your brand specific keywords and design responsive websites that is optimised to rank on all search engines to make sure your target market sees your brand when interested in what you have to offer. all our websites are designed to be appealing on various platforms with unique features that make your brand stand out

Read More About Website Development

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