Ultimate Digital Marketing Agency


Digital Marketing Strategy

Build your buyer identity

The greatest digital marketing strategies are built upon detailed buyer identities. Buyer identities represent your ideal consumers and can be developed by researching, surveying, and interviewing your business’s target market. To get a full picture of your identity, your research pool should include a diverse group of customers, prospects, and people outside your contacts database who align with your target group.

Information that you should gather for your identity varies on whether you’re B2B or B2C and the cost of your product/service.
Other Digital Marketing factors include:

Demographics

Location

Age

Income

Job Title

Objectives

Challenges

Hobbies and Interests

Priorities

Identify your objectives & the digital marketing objects you’ll need.

Your marketing objective should always be tied back to the fundamental goals of the business.

Whatever your objective, you need to know how to measure it, and more important, physically be able to measure it. How you measure the effectiveness of your digital strategy will be different for each firm and dependent on your objectives,but it’s vital to be able to measure it, as it’s these metrics which will help you adjust your strategy in the future.

Evaluate your existing digital marketing channels and business assets.

The owned, earned, and paid media framework helps to categorize the digital assets, or channels that you’re already applying to your business.

Owned Media

This refers to the digital assets that your brand or business already owns, this includes your website, social media platforms, blogs and imagery. Your business has complete control over these assets.

Earned Media

This is the exposure your business has earned through word of mouth from existing clients as well as content that you've shared on websites and social media pages. Earned media s the acknowledgement you receive as a result from good reviews and or press mentions as well as shared content from other people.


Digital Marketing Process

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Discovery

First step is to research the digital marketing place, target market, competition, location and more in order to make sure that our digital marketing plan for your brand is based on metrics and reality, rather than following our gut instincts.
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Strategy

Creating a strategy is where we define goals and objectives for your brand. We determine the appropriate digital marketing channels, develop your messaging style and plan ahead in order to know the correct timing to market your business.
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Implementation

Stage where we make sure we have all of the pieces in place to market your brand and then put your targeted, cost-effective digital marketing campaigns into action.
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Measurement

The measurement phase of the digital marketing process is where we review the results of the campaign in order to refine your strategies before moving forward.

Digital Marketing Strategy

DIGITAL MARKETING

Almost all South Africans are searching products and services online on a daily basis. Ultimately our goal is to insure our clients are at the tip of consumers finger tips by adding them to all digital platforms to reach their target market in their homes, businesses and by engraving your cyber footprint on all digital platforms.

SEO

Acme Marketing insures that when consumers are searching for products and services online, our clients will brand will show on top of search engines by optimizing their website and increasing the website rankings using various techniques such as white hat and black hat search engine optimization. this will not only improve your rankings but will also increase your lead generation.

SOCIAL MEDIA

Social media is a big part of our daily lives, with the average person spending as much as two hours on their social media platforms.

ACME marketing helps your brand with multiple tools, where you can select your target market by age, location and interests, in order to reach your desired target market and giving you an affordable solution.

DIGITAL TOOLS

Website Development

Copy-Writing

SMS & Email Marketing

Google and Social Advertising

Online Reputation Management

Analytics

Take the first step with us and let us manage your cyber footprint.


Design Advert

Collecting Information

Defining Structure

Creating Multiple Designs

Compare Designs

Select Best Design

Tactical Advertising

Tactical advertising

Segmentation

Targeting

Positioning

Developing the Message

Advertising Metrics

Awareness

Engagement

Traffic Driven

Campaign-Focused Metric

Monitor And Reports


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DIGITAL MARKETING SERVICES


Advertising

A successful advertising campaign will spread the word about your Brand and attract customers which will help your brand grow

Read More About Advertising


Branding

Branding is crucial aspect of a company because it is the visual voice of the company

Read More Branding


Bulk SMS Marketing

SMS marketing is a cost-effective way to reach a wide audience or specific target market to remarket your brand or product and informing the public of specials

Read More About Bulk SMS Marketing


Digital Marketing

Digital marketing provides numerous ways to reach your desired target market, making use of internet tools to send marketing messages to consumers

Read More About Digital Marketing


Email Marketing

Bulk email marketing is the most cost-effective way to re-market your brand to people that already showed interest and keeping them in the loop with all the new specials and developments

Read More About Email Marketing


Events

Events can be a great way to market your brand by raising public awareness, getting the word out and showing appreciation to your existing clients

Read More About Events


Public Relations

A well-written press release is still one of the best ways to gain consumer trust and at the same time create brand awareness

Read More About Public Relations


Social Media

Get your customers and clients talking about your brand by using us to manage your social media accounts on all the relevant platforms

Read More About Social Media


Website Development

We design responsive websites that is optimised to rank on all search engines to make sure your target market sees your brand when interested in what you have to offer

Read More About Website Development



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