Ultimate Digital Marketing Agency
Digital Marketing Strategy
Build your buyer identity
The greatest digital marketing strategies are built upon detailed buyer identities. Buyer identities represent your ideal consumers and can be developed by researching, surveying, and interviewing your business’s target market. To get a full picture of your identity, your research pool should include a diverse group of customers, prospects, and people outside your contacts database who align with your target group.Information that you should gather for your identity varies on whether you’re B2B or B2C and the cost of your product/service.
Other Digital Marketing factors include:
Hobbies and Interests
Identify your objectives & the digital marketing objects you’ll need.
Your marketing objective should always be tied back to the fundamental goals of the business.Whatever your objective, you need to know how to measure it, and more important, physically be able to measure it. How you measure the effectiveness of your digital strategy will be different for each firm and dependent on your objectives,but it’s vital to be able to measure it, as it’s these metrics which will help you adjust your strategy in the future.
Evaluate your existing digital marketing channels and business assets.
The owned, earned, and paid media framework helps to categorize the digital assets, or channels that you’re already applying to your business.
This refers to the digital assets that your brand or business already owns, this includes your website, social media platforms, blogs and imagery. Your business has complete control over these assets.
This is the exposure your business has earned through word of mouth from existing clients as well as content that you've shared on websites and social media pages. Earned media s the acknowledgement you receive as a result from good reviews and or press mentions as well as shared content from other people.
Digital Marketing Process
Digital Marketing Strategy
Almost all South Africans are searching products and services online on a daily basis. Ultimately our goal is to insure our clients are at the tip of consumers finger tips by adding them to all digital platforms to reach their target market in their homes, businesses and by engraving your cyber footprint on all digital platforms.
Acme Marketing insures that when consumers are searching for products and services online, our clients will brand will show on top of search engines by optimizing their website and increasing the website rankings using various techniques such as white hat and black hat search engine optimization. this will not only improve your rankings but will also increase your lead generation.
Social media is a big part of our daily lives, with the average person spending as much as two hours on their social media platforms.ACME marketing helps your brand with multiple tools, where you can select your target market by age, location and interests, in order to reach your desired target market and giving you an affordable solution.
SMS & Email Marketing
Google and Social Advertising
Online Reputation Management