Ultimate Search Engine Optimisation Agency
Almost all South Africans are searching products and services online on a daily basis. Ultimately our goal is to insure our clients are at the tip of consumers finger tips by using our search engine optimisation methods to get their website rank first on search engines for their specific keywords
Search Engine Optimisation
SEO which stands for Search Engine Optimisation is defined as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
Better described as a process that optimises your online content so that a search engine for example Google ranks it on the results for searches for certain keyword.
Why is SEO so important :
Increased Website Traffic
ACME will substantially improve the number of high-quality visits to your website.
Generate More Sales
The more quality visitors your website receives the more leads and essentially sales you will generate.
With SEO in South Africa you are able to expect sustainable results that your company can rely on for the long term.
Improve Brand Credibility
By ranking well in Google, customers are able to identify that you are leader in your industry.
First step is to research the keywords, target market, competition, location and more in order to make sure that our advertising plan for your brand is based on metrics and reality, rather than following our gut instincts.
Creating a strategy is where we define goals and objectives for your brand. We determine the appropriate SEO channels, develop your messaging style and plan ahead in order to know the correct timing to market your business.
Stage where we make sure we have all of the pieces in place to market your brand and then put your targeted, cost-effective SEO campaigns into action.
The measurement phase of the SEO process is where we review the results of the campaign in order to refine your strategies before moving forward.
Search Engine Optimisation Tips
Increase websites speed
Make sure your website pages load fast, in order that your visitors wont jump off, thus decreasing your websites bounce rate and in return increasing the amount of unique visitors that will view your website as well as other pages. According to a study done by Strange Loop, a 1 second delay in page loading time can generate a loss of 7% in conversions. Page speed is very important for users as well as search engines. Roughly 40% of people leave websites if their loading time takes longer than 3 seconds. This means that if your pages are slow, you’re fighting a losing battle, regardless of the quality of your content or your professional website design. According to most search engines, when a page loads slowly, people spend less time there. On the other hand, faster loading web pages reduce operating costs and improve visitors experience.
All search engines monitor your website's performance in regards to search engine visibility. this has all to do with how fast your website loads. The quality of the web server that hosts your website can have a significant impact with the loading speed of your website. The quality of the coding on your website impacts the loading speed as well. The optimization of images can also lay a significant factor in your site and page load times. Your website also needs to address other user experience factors. Is your website designed to accommodate mobile devices. Another important factor is the response rate of your web page. If your website doesn't provide a positive experience for visitors, it will negatively impact your content's ability to be reach the top of search engines.
Content is Key
Content consists of,text,imagery,videos and sound. Content is the key features that can be indexed by search engines. Great content drives website traffic. the better the quality of your content the greater your visibility on search engine result pages.Great content is a result of good grammar, eye catching images, creative headings and easy flowing sentences. the length of your websites content is a crucial part, if its too short the viewer wont build trust in your brand and if its too long it will increase the bounce rate on your website.
A large part of Google's search algorithm (the "formula" for determining search engine results) is based upon Google reviewing how websites and other online content links to one another. The effectiveness of this linking depends on the quantity and quality. Generally if Google defines links to your site as coming from "authoritative" and "relevant" sources, that is a very good thing. The best ways to get links is through great content, which may be defined as content that attracts and engages your websites visitors,thus increasing your opportunities of getting links from other websites and social media pages.
Update your website on a regular basis
Websites with vital content often rank higher than those with uniform content that stay unchanged. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content and better layout structures. Its important to always do research in order to give new information regarding your brand/product and keep your website up to date with the ever changing business environments.
Have one main topic per webspage
It can be about other topics as well but choose one primary topic that is most essential to your message. This is an important part of SEO and the best way to optimise this step is through keyword research before choosing a main topic. Choosing a topic is all about the message that you want to send to your target market. In order to get the best website traffic and create optimal awareness for your brand, you have to choose a strong topic that covers all the basis of your product/brand.
Search engines use keywords to rank websites. Its essential to choose the correct keywords in order to get the best results. keywords should be included your in the site title, domain name, description, tag line, meta tags,blog categories, page titles, and page content in order to reap the benefits.
Being active in social media can be a very effective SEO strategy. It helps search engines to determine what content is popular by the level of engagement. And it can drive traffic to your content. Social media platforst like facebook, twitter,instagram and linkin also increases your exposure by having your brand on multiple platforms.
Stick with one domain name
The age of your URL is a factor in your site’s search ranking, the older it gets the more trustworthy search engines find your website to be. If you’re changing your domain name every six months, you’ll never see your site get the value it deserves. Therefore be patient and let your site gain the necessary trust from search engines.
Fundamental of SEO:
The goal of SEO is to optimize your site so that it ranks higher in searches relevant to your industry. This can be done by improving your relevance and authority. Your relevance refers to the appropriateness of your content for an incoming search (this can be adjusted with keyword selection and content creation). Your authority is the measure of how reliable Google views your site to be (this can be improved with inbound links from high ranking websites, brand mentions, high-quality content, and solid user interface metrics(UI)better known as performance management). Domain authority and page authority predicts your site’s search rankings. your site’s domain authority is a proprietary score, referring to how “trustworthy” your domain is. It’s calculated based on the quantity and quality of inbound links to your website. The higher it is, the higher all your pages across your domain are likely to rank in search results. Page authority is very similar, but only refers to specific pages, you can use it to build a link that strategically favours some of your pages over others. General on-site optimization. On-site optimization is a bunch of tactics, used to make your website more visible and readable to search engines. These tactics include things like optimizing your titles and meta descriptions to include some of your targeted keywords. This helps to ensure your site’s code is clean and minimal, and providing relevant content on every page. Contenent marketing is important for SEO.By designing high-quality content you will be able to optimize your targeted keywords, in order to build your site’s authority, and generate a loyal recurring audience. Link building is just content marketing applied to external publishers. The purpose is to create content on external websites whilst building your personal brand and company brand at the same time therefore creating opportunities to link back to your site. It is important for you to measure your results when using SEO and to interpret those results. from the results you can draw an analysis from which you can make meaningful changes to your marketing approach. The best tool to use for this is Google Analytics. Keyword research. It is important to be able to identify both head keyword (short, high-volume keywords) and long-tail keyword (longer low-volume keywords) to guide the direction of your campaign towards your target market.